If you’re a service-based business (like a contractor, lawyer, realtor, or other local professional), Google’s Local Service Ads can be a goldmine for leads. These are the ads that appear at the very top of Google with a “Google Guaranteed” badge, instantly showcasing your credibility. Sierra Exclusive offers Local Service Ads management to get your business into that prime spot and ensure you get more phone calls and inquiries from people searching for your services in your area.
LSAs appear above all other ads and search results on Google. Being in this slot means your business is seen first, dramatically increasing the chances a customer will click and contact you. For mobile users, often only LSA profiles are seen without scrolling – that’s invaluable digital real estate.
When your ad shows the Google Guaranteed checkmark (after Google’s screening process), it builds immediate trust. Customers feel safer choosing you because Google vouches for your business. This often leads to higher click-through rates and more leads, as people prefer vetted providers.
Unlike regular Google Ads that charge per click, Local
Service Ads typically charge per lead (call or message) that you receive through the ad. You’re paying for actual conversations with potential customers, making it easier to see a direct return on your investment. If a lead is no good (spam or wrong number), Google often gives credit for that – so you only pay for legitimate leads.
First, we determine if your business is eligible for Local Service Ads (available for many local service industries). We guide you through Google’s screening process which may include background checks, license and insurance verification (as required by your industry). Sierra Exclusive will help handle the paperwork and profile setup to get that Google Guaranteed badge.
We create or enhance your LSA profile with compelling information – a catchy business introduction, the services you offer, areas served, hours, and high-quality photos. A complete and well-written profile can rank higher and attract more customers. We also ensure you have a healthy number of positive Google reviews, as reviews impact LSA rankings.
In some markets, LSAs use bidding to rank multiple providers. We manage your bid strategy to strike the right balance – high enough to secure top placement, but within a budget that ensures a solid return on each lead. We adjust bids based on the volume and quality of leads, and your desired spend.
Not all leads are equal. We regularly review the calls and messages you receive. For any that were irrelevant or spam, we dispute those leads with Google so you get credit back. This fine-tuning keeps your budget focused only on genuine customers.
You’ll receive updates on how many leads LSAs are bringing in, along with recordings or transcripts of calls (so you can evaluate quality). We track metrics like cost per lead, booking rate (how many leads turn into appointments or jobs), and even customer feedback. This data allows us to continually optimize your LSA presence for better results.
Steady stream of high-quality leads. I own a home remodeling business and competition in our city is tough. Sierra Exclusive got us set up on Local Service Ads and wow – now we’re always at the top of Google. We went from getting a trickle of inquiries to a steady flow of phone calls every week. And these aren’t tire-kickers; most callers are serious and ready to hire. Our project calendar is fuller than ever.
Google Guaranteed boosted trust. As a family locksmith business, trust is everything. After getting the Google Guaranteed badge via LSAs, customers openly tell us they chose our ad because of that. Sierra Exclusive managed the whole process and now our phone rings off the hook for lockout calls and new lock installations. It’s been a night-and-day difference from before.
Less hassle, more clients. I'm a real estate agent and not very techy. The team at Sierra Exclusive set up my Local Service Ad, helped me through verification, and even suggested I gather a few more Google reviews to rank higher. I started receiving leads within the first week. I love that I only pay when someone actually calls me. It's hands-off for me and yields far better results than the advertising I was doing on my own.
If your business thrives on local customers, don’t miss out on the opportunity that Local Service Ads provide. Let Sierra Exclusive handle the details of getting you Google Guaranteed and running a profitable LSA campaign. Secure your spot at the top of Google and watch the leads roll in. Whether you’re a contractor, consultant, or any service provider, LSAs can be a game-changer. Contact us now to dominate local search with Local Service Ads and get
connected with customers who need your services right now.
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