Sierra Exclusive builds SEO, paid ads and AI systems that get local service businesses found, chosen and followed up with. We work with chiropractors, dentists, plumbers, roofers — any business whose next customer is searching "near me" right now. We do it because too many good operators lose customers to worse competitors who simply show up first, and that's a solvable problem.
Sierra
Seth Gillen grew up in the Sierra foothills, snowboarding, skateboarding and hiking the Sierra Nevada. The name comes from that altitude: the view from ten miles up, where you see the whole picture instead of the next problem.
That's the job we do for owners. You're running the phones, the jobs and the payroll. We look at the whole market and show you where you're visible, where you're not, and what to fix first.
Exclusive
We take one business per niche in each area. One chiropractor per city, one plumber per service area. We never work for your direct competitor, so there's no conflict of interest when we push you up the map pack.
Sierra Exclusive started in 2017 doing one thing well: getting local businesses found on Google. Our first niche was pharmaceutical and medical delivery, where the first name a customer finds is the one that gets the order. Construction came next, then medical practices like chiropractors and dentists, where the map pack decides who gets the new patient. Today the same playbook runs for plumbers, HVAC companies, electricians and roofers, and for anyone else whose customers search "near me."
Along the way we started building the systems we couldn't buy. An AI receptionist that actually books. A fleet and dispatch tracker for a delivery company we operate. Ops portals, reporting pipelines, a job-photo app that turns every completed job into local-SEO proof. We use them in our own businesses every day, which is the only reason we're comfortable selling them.
Today the agency does three things: get you found (SEO, Maps and AI search), get you chosen (ads, website, brand), and make sure nothing slips (AI receptionist, follow-up, automation). Most clients start with one and end up with all three.
Senior on every account
The founder is on your calls, in your data and behind every decision. Specialists execute; nobody junior decides.
We run our own systems
Every AI tool and automation we install is one we use in a business we operate. If it doesn't work in our own businesses, we don't sell it.
Reported in numbers
Calls, booked jobs, map-pack rank, AI citations. Reported monthly in plain English, with what changed and what's next.
Plain language
If we can't explain it to an owner in two sentences, we're not doing it to your business.
No filler work
No page-builder sites, no overlay widgets, no retainers that exist to justify themselves. We fix the thing and move on.
Honest about fit
Some markets aren't winnable at your budget. We'll say so on the first call — for free.
Seth founded Sierra Exclusive and still runs every client strategy personally. Outside the agency he operates consumer brands and a delivery company — which is where most of the AI systems the agency sells were built and proven first. He writes the blog and answers the AI audits himself.
Based in Sacramento, California. Working with local businesses across Northern California and nationally.
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Focus
Local service businesses and practices: trades, chiropractic, dental, venues.
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Stack
Google & Maps, Meta, modern-code websites, GoHighLevel, AI voice and automation.
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Proof
Chiropractor 10× traffic. New site to page 1 in 30 days. 18 jobs in 21 days. See the results →
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Talk to the person who'd actually do the work.
A free strategy call: your market, your competitors, and an honest read on what it would take.