Ensuring your website is usable by everyone isn’t just the right thing to do – it can also save you from legal troubles. Our on-site ADA compliance service brings your website in line with the Americans with Disabilities Act (ADA) and global accessibility standards (WCAG). Sierra Exclusive will help your small business website be accessible to people with disabilities, meaning all your customers (including those with visual, hearing, or motor impairments) can navigate and use your site effectively. Plus, you’ll minimize the risk of lawsuits that have been increasingly targeting non-compliant small businesses online.
An accessible website welcomes everyone. For instance, adding alt text to images allows visually impaired users (using screen readers) to understand your content. Captions on videos help those who are deaf. When your site works for more people, you naturally expand your potential customer base and demonstrate that you care about every visitor’s experience.
ADA-related website lawsuits have been on the rise, impacting businesses of all sizes. In many cases, small businesses have faced litigation for sites that people with disabilities couldn’t use. Compliance can be complex, but the cost of ignoring it could be far higher – including legal fees or settlements. By proactively fixing issues, you reduce the risk of becoming a target of these lawsuits.
Interestingly, many ADA compliance improvements (like better site structure, proper headings, faster load times, descriptive links) also benefit your search engine rankings and overall site performance. Google favors websites that provide a good user experience to all. So, optimizing for accessibility can give you an SEO boost and make your site more user-friendly for everyone.
We start with an in-depth audit of your current website against ADA and WCAG 2.1 guidelines. This audit identifies issues like missing image alt tags, poor color contrast, inaccessible form fields, lack of keyboard navigation support, etc. You’ll receive a report in plain language describing what needs improvement.
Our web developers and designers then get to work fixing the identified issues. This can include: adding descriptive alt text to all images, ensuring videos have transcripts or captions, adjusting color schemes for contrast, making sure every interactive element (menus, buttons, forms) is operable via keyboard (not just a mouse), and improving the clarity of link text. We also ensure your site’s code is clean and follows best practices for screen readers.
We can integrate accessibility tools into your site, such as a user-accessible toolbar that lets visitors adjust text size, contrast, or switch to a dyslexia-friendly font. While not a substitute for true compliance, these tools provide additional flexibility to users with different needs.
We test your updated website using screen readers (like JAWS or NVDA) and other assistive technologies to make sure the experience is smooth. We also involve users with disabilities when possible to provide feedback. This real-world testing confirms that our fixes actually make your site usable for the target groups.
Once your site meets the guidelines, we help you post an accessibility statement on your website, which tells visitors your site is ADA compliant and who to contact if they encounter issues. We’ll also provide guidance on maintaining compliance as you update content. (For instance, reminding you to add alt text when you upload new images.) If you prefer, we can perform periodic check-ups or maintain an ongoing role to ensure new content or features remain accessible.
Peace of mind and a wider audience. We had no idea our site wasn’t accessible until a client mentioned they had trouble using a screen reader on our booking page. Sierra Exclusive’s team quickly audited our site and fixed everything. Now we proudly display an ADA compliance badge. It feels great knowing our website works for everyone and that we’re safe from potential lawsuits that we heard other shops faced. We even noticed a small uptick in SEO traffic after the changes!
Avoided a legal scare. A neighboring business got sued over their website accessibility, which freaked us out. We immediately contacted Sierra Exclusive. They revamped our site for ADA compliance in just a few weeks. The process was smooth, and they educated us along the way. Now, not only is our site lawsuit-resistant, but some of our customers with disabilities personally thanked us for making it easier for them. That’s a win-win.
Compliant and proud of it. Being a community-focused business, we want to welcome everyone. Sierra Exclusive helped us reach full ADA compliance. They added features like adjustable text size and ensured our online forms are easy for all to use. We showcase our accessibility statement on the site and it has boosted our image. Customers appreciate the effort, and frankly, so do we – it’s now one less thing to worry about in the back of our minds.
An accessible website is not just about avoiding lawsuits – it’s about doing right by your customers and opening your doors to more people. Sierra Exclusive’s on-site ADA compliance service gives you a turn-key solution to make your site welcoming and compliant. Don’t wait for a legal complaint or a frustrated customer to find out your site has issues. Contact us now to fortify your website’s accessibility. We’ll help protect your business and ensure all visitors can enjoy and engage with your site with ease.
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