Tracking purchases is one of the most important steps in building profitable campaigns and understanding how to track purchases on Facebook Ads is essential if…

Choosing between PowerSuite or Ahrefs for rank tracking can be challenging, especially when you’re trying to balance accuracy, features, and overall cost. Finding the right…

If you’re running paid search campaigns, you’ve probably wondered at some point: can I use competitor brand keywords in Google Ads?  It’s a common question…

When exploring advertising options on Meta, many brands find themselves comparing auction vs reservation ads Facebook offers. Both buying types are powerful, but they work…

Running a cleaning business means juggling schedules, employees, and customer expectations which leaves little room to figure out SEO. But the truth is, your ideal…

Backlink accuracy plays a major role in how well you can understand your website’s authority, competitive standing, and link-building opportunities. If you’ve ever compared datasets…

Hospitality SEO has become one of the most important strategies for hotels and resorts looking to drive more direct bookings. A study from Expedia found…

Brand bidding competitors Google Ads is one of the most debated PPC strategies.  This is mainly because many advertisers aren’t sure whether it’s legal, ethical,…

If you manage a website long enough, you’ll eventually run into broken links. Whether they come from deleted pages, outdated URLs, or mistyped slugs, broken…

If you’re a local carpet cleaning company looking to book more jobs, you’ve probably wondered how SEO fits into your marketing strategy. SEO for carpet…