PRECISION GENERAL CONTRACTORS CASE Study

Page 1 Visibility in 60 Days with Local SEO

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Category

General Contractor

Service

Local SEO (Search Engine Optimization)

Date Published

About Precision General Contractors

Precision General Contractors is a commercial general contractor based in Anchorage, serving businesses with excavation, plumbing, and framing services.

 

The Challenge

The company has no existing website and will enter a highly competitive local market dominated by well-established contractors. 

 

Sierra Exclusive’s SEO Approach

We built their website from the ground up and conducted comprehensive keyword research to uncover strategic “quick win” opportunities with achievable ranking potential.

Due to the client’s limited budget, the strategy relies purely on-page SEO optimization to position their site for rapid search engine performance without relying on link building or off-page tactics.

 

The Results

Within 60 days, Precision General Contractors earned measurable organic growth, with their homepage and key service pages ranking on Page 1. Even as a new business, they gained strong local visibility through on-page SEO alone.

+307

Total Keywords Ranked

+22

Keywords Ranking on Page 1

+6.14K

Google Impressions

From No Website to Page 1 in 60 Days

Precision General Contractors is a commercial general contractor based in Anchorage. When they came to us, they didn’t just have a weak online presence: they had no website at all. Entering a market already packed with established competitors meant their new domain would have virtually no search visibility without a strategic approach.

To avoid launching a site that no one would find, we built their website with SEO fundamentals baked in from day one. We conducted comprehensive keyword research to understand how local prospects search for commercial contractors, then identified high-intent, quick-win keywords to target across the homepage and service pages.

Once the strategy was in place, we structured the site for search performance: optimized metadata, clear header hierarchies, localized content, and strong internal linking. Each service page was built to rank independently, giving PGC multiple opportunities to appear in local search results.

Results Breakdown

Within the first 60 days of launching their brand-new website, Precision General Contractors achieved measurable and meaningful search visibility which is entirely through on-page SEO. The site quickly gained traction in Google and began ranking for a wide range of commercial contracting keywords in Anchorage.

+307 Total Keywords Ranked

From a zero starting point, PGC’s new domain quickly indexed and began ranking for over 300 relevant keywords, giving them broad visibility across multiple service categories and local search variations.

+22 Keywords on Page 1

More than 20 high-intent keywords – spanning their homepage and core service pages – secured Page 1 positions. This immediate visibility allowed PGC to compete directly with established contractors who had years of SEO advantage.

+6.14K Google Impressions

In just two months, PGC generated over 6,000 impressions, signaling consistent search exposure and strong initial demand. As a brand-new site, this early traction validated the strength of the keyword strategy and on-page optimization.

Results Breakdown

Within the first 60 days of launching their brand-new website, Precision General Contractors achieved measurable and meaningful search visibility which is entirely through on-page SEO. The site quickly gained traction in Google and began ranking for a wide range of commercial contracting keywords in Anchorage.

+307 Total Keywords Ranked

From a zero starting point, PGC’s new domain quickly indexed and began ranking for over 300 relevant keywords, giving them broad visibility across multiple service categories and local search variations.

+22 Keywords on Page 1

More than 20 high-intent keywords – spanning their homepage and core service pages – secured Page 1 positions. This immediate visibility allowed PGC to compete directly with established contractors who had years of SEO advantage.

+6.14K Google Impressions

In just two months, PGC generated over 6,000 impressions, signaling consistent search exposure and strong initial demand. As a brand-new site, this early traction validated the strength of the keyword strategy and on-page optimization.

What This Project Revealed

Launching a brand-new website in a competitive market doesn’t have to mean waiting months for visibility. PGC’s results showed that with the right keyword strategy, strong on-page optimization, and a search-focused site structure, a new domain can quickly gain traction. Achieving broad keyword rankings, Page 1 visibility, and steady impressions without relying heavily on backlinks.

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