When someone searches "[your service] near me," the top spots get the call. We run Google Search and Local Service Ads managed to cost-per-call — with the junk leads disputed and the wasted spend cut weekly.
Local Service Ads — Google Guaranteed
Top of the page with the badge, pay per lead not per click. Built for trades and home services. We handle verification, budget, and lead disputes.
Search campaigns
Campaigns structured by service and city — not one catch-all — so "water heater replacement" and "drain cleaning" each get bids that make sense for what the job is worth.
Call tracking done right
Dynamic number insertion so every call traces to its source — while Google keeps seeing your real business number. Your local rankings never pay for your ad tracking.
Weekly waste-cutting
Negative keywords, area exclusions, junk-lead disputes, budget rebalancing — every week. This is where most accounts leak 20–40% of spend.
18 new jobs from Google calls in the first 21 days of working with us, and a #1 ranking for a money keyword within 30. In the owner's words: "We are ecstatic — can't thank you enough." Read the case study →
Google Ads — common questions
What's the difference between Google Ads and Local Service Ads?
Google Ads (search) shows your ad when someone types a search, and you pay per click — powerful and flexible, but it needs weekly management. Local Service Ads sit above everything with the Google Guaranteed badge, and you pay per lead, not per click. For trades and home services, LSAs are usually the first channel we turn on; search campaigns layer on for the services LSAs don't cover.
How much do Google Ads cost for a local business?
Local service clicks typically run $10–$60 depending on the trade — which is exactly why management matters. Most of our clients run $1,000–$4,000 a month in spend. The job is making every one of those clicks accountable: negative keywords weekly, junk leads disputed, budget moved to what's booking real work.
How fast do Google Ads work?
Fast. Local Service Ads can produce calls in the first week — one plumbing client booked 18 new jobs from Google calls in their first 21 days with us. That speed is why we often run ads while the slower SEO engine compounds; ads buy the runway.
What is Google Guaranteed?
A verification program where Google backs your work with a badge and a money-back guarantee for customers — and shows you at the very top for emergency searches. We handle the verification, the budget, and disputing the junk leads so you only pay for real ones.
Do you handle the wasted spend problem?
It's the core of the job. Most accounts we audit are quietly bleeding 20–40% of budget on wrong keywords, wrong areas, or junk leads nobody disputed. Weekly pruning is unglamorous and it's exactly where the ROI comes from.
Let's audit your account.
A free strategy call: we'll open your Google Ads account together and show you exactly where the spend is leaking — most owners are shocked.