The calendar model · practices

For chiropractors, dentists and appointment-based practices. Local SEO, booking that doesn't need a phone call, an AI receptionist, and reactivation — one system, measured in booked appointments.

The system

Four parts. One outcome: a full schedule.

1 · Win the map pack

Google Business Profile built to rank in your city — categories, services, Q&A, photos, posts — plus a review system that asks at the right moment. Tracked on a grid across your patient radius.

2 · A page for every condition or procedure

Sciatica. Invisalign. Auto accident injury. Dental implants. Each is a patient with a specific search, and each gets a page that answers it and books the visit.

3 · Booking that doesn't drop the call

Online scheduling wired to your practice software, an AI receptionist for overflow and after-hours, and reminders that cut no-shows.

4 · Reactivate the list you already own

Past patients and overdue recalls are the cheapest appointments you'll ever book. We build the campaigns that bring them back.

Common questions

What is the 'calendar model'?

It's how practices grow: a full schedule. So everything we build is measured in booked appointments — new patients from the map pack and condition pages, plus reactivated patients from your existing list. If your business lives by the calendar, this is your page.

How is this different from running ads for new-patient specials?

Ads work, and we run them, but they get more expensive every year and stop the day you stop paying. Local SEO — map pack, condition pages, reviews — compounds and becomes your lowest cost-per-new-patient channel. Reactivation is cheaper still, because those patients already know you.

What does it cost?

Most single-location practices invest $1,500–$3,500 a month depending on the market and how many procedures or conditions they compete for. Multi-location groups scale from there. We size it honestly on the first call.

How fast does the calendar fill?

Reactivation campaigns can book appointments in the first month. Map-pack improvements show in 30–60 days. Organic rankings for condition + city terms build over 3–6 months. We start with the fastest lever.

What about the calls the front desk can't take?

That's a bigger leak than most practices realise. An AI receptionist handles overflow, after-hours, and mid-treatment calls and texts — answers questions, captures details, books the visit. A missed call is a patient who booked with the next practice.

Let's look at your market.

A free strategy call: who owns the map pack in your city, why, and what it would take to fill your calendar instead.