One team sits down with your numbers, looks at the business from the top down, builds a custom marketing and operations plan, and runs it. Advertising, search, social, follow-up, and the systems behind them. Measured in revenue, not rankings.
Channel vendors sell their channel
SEO shops sell SEO. Ad shops sell ads. Nobody asks whether that is actually the constraint on your business this year.
Marketing can't fix an operations problem
Double the ad spend into a phone nobody answers, a quote that takes three days, or a crew that can't take the work, and you bought expensive proof of the real problem.
Rankings are not revenue
Reports full of positions and impressions, and an owner who still can't say what a lead costs or which channel paid for itself. We label every lead and report in dollars.
Growth-as-a-Service™ is Sierra Exclusive's program for growing an established business as a whole. Marketing strategy and consulting, advertising campaign management, search engine optimization, sales follow-up, and the business operations that have to hold the growth, delivered by one team on a monthly retainer and measured against a revenue target we set together.
You get an operator who runs his own companies, not an account manager reading a slide. The plan is yours, the data is yours, and every system we build lives in accounts you own.
The Growth Assessment
Market demand sized with Google's own search volumes and click prices for every city you serve, a 13×13 local visibility scan, a competitor teardown, your funnel from first click to paid invoice, your sales process, capacity, and unit economics.
The custom plan
One document, channel by channel and quarter by quarter, with the number it has to hit and the budget it needs, including paid advertising where the math says it pays.
Marketing execution
SEO and AI search visibility, Google Ads and Local Service Ads, Meta ads, social content, email and text follow-up, and website conversion. Run by us, reported to you.
Operations
The systems the growth needs: CRM and follow-up automation, an AI receptionist, scheduling and dispatch tools, reporting dashboards, hiring and onboarding flows. Built or fixed, not recommended and left on a slide.
Measurement
Every lead labeled to its source. Cost per booked job, revenue by channel, a weekly number, and a monthly review where we change the plan if the number says to.
Strategy you can call
Pricing, hiring, a second location, a new service line, a partnership offer. The questions that decide growth get an operator's answer, not a referral.
Every engagement follows the same five steps, and the findings from the first two are yours whether or not you go forward.
1. Apply
A 15-minute call on your goals, your numbers and your appetite for growth. We say no when it is not a fit, and we say why.
2. The Growth Assessment
Two weeks inside the business: demand, competitors, funnel, sales process, operations, economics. Delivered live, recorded, and written down.
3. The plan and the number
We agree the revenue target, the budget that gets there, and the first 90-day build. Everything in it has a date and an owner.
4. Build
The first 90 days: tracking, website conversion, Google Business Profile, the first ad campaigns, follow-up systems, and the operations fixes the plan calls for.
5. Run and compound
Monthly from there: optimize what works, test what is next, expand channels as the numbers earn it, re-plan every quarter.
We take on a small number of Growth-as-a-Service™ clients at a time, so the fit matters more than the size of the check.
- An established business with customers who already buy and the capacity to serve more.
- An owner who wants the whole business to grow and will change how it runs to get there.
- Willing to fund paid advertising when the plan shows it pays, and to hold us to the number.
- Trades and home services, distribution and manufacturing, practices, restaurants and venues, professional and local services.
- You want one channel managed. Start with SEO, Google Ads or Meta Ads instead.
- Ad spend scares you, or you want to "test" marketing with a budget that cannot produce a result.
- You want a vendor to hand a task list to, not a partner with opinions about your business.
- You are not ready to look at pricing, sales process or operations. Marketing alone will not carry it.
I'm Seth Gillen, founder of Sierra Exclusive. Alongside the agency I run a delivery company and a manufacturing and distribution company, both built from the ground up. Growth-as-a-Service™ is the way I grow them: look at the whole business, pick the constraint, build the plan, run it, and measure it in dollars.
The systems in the program are the ones those companies run on every day: an AI receptionist on the phones, an operations portal that replaced a wall of spreadsheets, reports that write themselves every Monday, and ad accounts managed to cost per booked job. I know which ideas survive contact with a real business because I have paid for the ones that did not.
Marketing & advertising
Search, Google and Meta ads, social, email and text, managed to cost per booked job.
Search & AI visibility
Map pack, organic rankings and the AI answers that now send the first call.
Operations systems
Receptionist, follow-up, dispatch, onboarding and reporting, built in tools you own.
Business consulting
Pricing, capacity, hiring and sales process, decided with numbers, not hunches.
The Growth Assessment
A flat fee, quoted on the application call. You keep the findings and the plan whether or not we go forward.
The monthly retainer
Sized to the plan: the channels it needs and the team hours they take. Ad budgets are paid by you directly to Google and Meta and are never marked up.
The outcome share
For qualified businesses, part of our fee can be tied to growth above an agreed baseline. We offer it where we can measure it cleanly, and we say so up front when we cannot.
The commitment
Plans run in 90-day builds and are re-planned every quarter. The compounding channels need the runway; the weekly number keeps everyone honest in between.
Growth-as-a-Service™: common questions
What does Growth-as-a-Service™ mean?
It is the name of Sierra Exclusive's whole-business growth program. Instead of retaining us for one channel, you retain one team for the outcome: a Growth Assessment of the business from the top down, a custom marketing and operations plan with a revenue target on it, and the execution of that plan month after month. The term has been on our site since 2025 and it describes how we have worked with our best clients all along.
How is this different from hiring an agency?
An agency sells the channel it already runs. We start with your numbers and your constraint, then decide which channels earn a place in the plan. Half the time the first fix is not marketing at all: it is the phone that goes unanswered after 4 pm, the quote that takes three days, or the follow-up that never gets sent. Those are inside the scope here. At a channel agency they are someone else's problem.
Do I have to run paid ads?
If the assessment shows that paid acquisition pays back, yes, and the plan will show you the math before you spend a dollar. We do not take on businesses that will not fund growth the numbers support, because the plan fails and everyone is unhappy. If you want organic only, our SEO program is the right door, and we will tell you that on the first call.
What size of business is this for?
Established businesses with customers who already buy and the capacity to serve more: owner-operated companies from a handful of people to a few hundred. Trades and home services, distribution and manufacturing, practices, restaurants and venues, professional and local services. If you are pre-revenue or still finding the offer, this is too early for you.
How fast will I see results?
Follow-up fixes, paid search and missed-call recovery move the numbers in weeks. Organic search, reputation and content compound over months. The plan puts a date next to every line so you know which is which, and the weekly number tells you whether we are on track long before the quarterly review.
Do you work outside Sacramento?
Yes. Sierra Exclusive is based in Sacramento, California and runs Growth-as-a-Service™ for businesses across the United States. The assessment and the monthly work happen on video and in your systems; we come on site when it helps.
Growth-as-a-Service™ in Sacramento and across the United States. Sierra Exclusive is based in Sacramento, CA and runs the program for owner-operated businesses in Roseville, Elk Grove, Folsom, the Bay Area, the rest of Northern California and nationwide. If you have been looking for a growth marketing agency or a business growth consultant who will own the whole plan, this is the page to apply from.
Apply for a Growth Assessment.
A 15-minute call to see if it is a fit, then two weeks of real work on your business. You leave with the plan either way.
Growth-as-a-Service™ is a service mark of Sierra Exclusive Industries LLC, Sacramento, California, used since 2025 for marketing strategy and consulting, advertising campaign management, search engine optimization, and business management and operations consulting services.