Custom websites for agents and teams, with live MLS search on your own domain, neighborhood pages built to rank, and every lead sent straight to your CRM. Designed around your brand. Owned by you.
Illustration of a native IDX search. Listings shown are sample data.
Sellers interview agents online before they ever book a listing appointment. Buyers start on a portal and stay there. What they find when they search your name decides which of those conversations you get.
The brokerage page builds their brand
Same template as every other agent in the office, on a domain you don't control. Change brokerages and it disappears, along with every link and lead it ever earned.
The portals sell your buyers to someone else
A buyer who searches on a portal becomes a lead the portal sells back to the market. A buyer who searches on your site is already your lead.
Template sites look like template sites
When a seller is choosing between three agents, a site that looks like the other two doesn't give them a reason to choose you.
Bolt-on IDX gives the SEO to the vendor
Most IDX plugins keep listing pages on the vendor's servers. Visitors see your logo; Google credits someone else.
Every agent site vendor says "IDX integration." The question is where the listing pages actually live — because that's who Google gives the credit to.
Iframe or widget
yourname.com → vendor-server.com/listing/123The search is embedded from the vendor's site. Quick to set up and inexpensive, but the listing pages aren't yours in any way a search engine recognizes.
Fine for: a site that just needs a search box.
Hosted subdomain
search.yourname.com/listing/123The vendor hosts the search on a subdomain dressed in your branding. Better, but design is limited to their templates and your authority is split between two sites.
Fine for: a tighter budget where search matters more than ranking.
Native API integration
yourname.com/homes-for-sale/east-sacramentoMLS data comes in through an API and renders as real pages on your domain — designed like the rest of the site, fast, and indexable. Neighborhood and listing pages build authority for you, not a vendor.
Best for: agents who want the site to generate business, not just display it.
Native integration depends on your MLS offering API access to members, and it costs more to build than a plugin. If yours doesn't, or the numbers don't make sense for your business yet, we'll set up the best hosted option instead and tell you exactly what you're trading.
Design built around your brand
A one-on-one strategy session, then a site designed for your market and your price point — not a theme with your headshot dropped in.
MLS search on your domain
Map search, filters, saved searches, favorites, and new-listing alerts. Buyers search your market on your site instead of a portal's.
A page for every listing
Each of your listings gets its own branded page you can text to buyers and show to sellers at the listing appointment.
Neighborhood pages
The pages that actually rank: local knowledge, market context, and live inventory for each area you sell. Written for your market, not spun.
Lead capture everywhere
Home valuation requests, saved-search sign-ups, showing requests, and contact forms — all timestamped with the page and search that produced them.
Straight into your CRM
Leads route to Follow Up Boss, Lofty, GoHighLevel, or most CRMs with an open API, with source and search activity attached. No inbox to babysit.
SEO and AI search ready
Real estate agent schema, clean URLs, sub-second loads, and answer-first content so Google and AI assistants can read, trust, and cite you.
Agent and team pages
Running a team? Every agent gets a profile and their own listings under one brand that looks consistent across the whole roster.
Compliance handled
MLS display rules, broker attribution, listing disclaimers, Fair Housing language, and your DRE license number where California requires it.
All-in-one real estate platforms bundle a website with a CRM, drip campaigns, and ad management. For some agents that bundle is the right buy. A custom build wins on different things.
A custom build makes sense when
- You want to own your site, your rankings, and your leads outright, not rent them
- You sell in specific neighborhoods and want to be the name that ranks for them
- You list higher-priced homes and your site is part of the listing presentation
- You already have a CRM you like and want the site to feed it, not replace it
- You're building a team brand that should outlast any one brokerage
A platform may suit you better when
- You want your CRM, drip email, and website from a single vendor under one login
- You're newly licensed and need a site live this week
- You don't plan to invest in neighborhood content or local SEO
- You're comfortable with a monthly subscription and a template-based design
The slowest part of any IDX site is MLS approval, so we start it at kickoff and design while it runs.
Strategy & MLS setup
Your market, your price point, the neighborhoods you want to own, and who you're competing against online. Same week, we file the IDX data application with your MLS and get your broker's sign-off.
Design
Full designs of the home page, search, listing page, and neighborhood template before any build. You approve the look while changes are still cheap.
Build & IDX feed
The site goes up on Next.js with the MLS feed wired in: search, saved searches, alerts, listing pages, lead forms, and CRM routing — tested against your MLS's display rules.
Neighborhood content
We write the neighborhood pages with you — what it's like to live there, what homes sell for, what buyers ask — so they carry knowledge the portals don't have.
Launch
Old URLs mapped and script-verified so no ranking is lost, Search Console and analytics connected, and lead tracking tested end to end before we hand it over.
Real estate is a newer vertical for us, and we won't dress up results from other industries as agent results. Here's what is proven — the build quality, the speed, and the rankings — all live and clickable.
Designed and built in-house on the same stack your site would use. Green Core Web Vitals, no page builder, no plugin stack to break.
Real client sites on real domains, including a boutique waterfront hotel where the site is the sales channel. See the portfolio →
A full rebuild off a departing agency's WordPress with every URL preserved, then 18 new jobs from Google calls in 21 days. Case study →
A brand-new domain with zero web presence — page 1 of Google in 30 days, map-pack #2 within 60. Case study →
Real estate websites — common questions
Do I need my own website if my brokerage already gives me a page?
If you want to be found and remembered as yourself, yes. A brokerage profile page lives on the brokerage's domain, builds the brokerage's search authority, and leaves the moment you change brokerages. Your own site builds equity in your name: the rankings, the saved-search subscribers, and the leads stay with you no matter whose sign is in the yard.
What is IDX?
IDX (Internet Data Exchange) is the set of MLS rules and data feeds that let you display other brokers' listings on your website. It is what turns an agent site from a brochure into a home-search tool. To get it, your MLS approves a data license for your site and your broker signs off. We handle the paperwork and the technical setup; approval timing is set by your MLS.
What's the difference between an IDX plugin and a native IDX integration?
Where the listing pages live. A plugin or iframe shows listings that sit on the vendor's servers, so search engines credit the vendor, not you. A hosted subdomain is better but splits your authority across two sites. A native integration pulls the MLS data through an API and renders every listing and neighborhood page on your own domain, styled to your brand and indexable by Google. Native is what we recommend where your MLS allows it. It costs more to set up, and we'll tell you on the call if a hosted option is the better fit for your budget.
Will having MLS listings on my site help me rank?
Less than most vendors imply. The same listing data appears on thousands of sites, including Zillow and Realtor.com, so a listing page on its own rarely outranks them. What ranks is original content those portals don't have: neighborhood pages written from real local knowledge, market updates, and answers to the questions buyers and sellers in your area actually ask. IDX keeps visitors on the site and captures the lead. The neighborhood content is what brings them in.
Which MLSes do you work with?
Any MLS that offers IDX data to members — in California that includes MetroList, CRMLS, and MLSListings, among others. Each MLS has its own display rules, update requirements, and approval process, and we build to the rules of yours.
What does it cost?
Two parts. The build is a one-time project fee, quoted line by line after a strategy call based on page count, how many neighborhood pages you need written, team size, and whether we're migrating an existing site. IDX data is a separate monthly fee set by the data provider and your MLS — you'll see the exact figure in the quote, separate from ours, before you commit to anything.
How long does a build take?
Most agent sites take four to eight weeks from kickoff to launch. The variable is MLS approval for the data feed, which we start on day one so it runs in parallel with design. Teams and sites with a large neighborhood page set take longer.
Can I update the site myself?
Listings update themselves from the MLS feed — you never touch them. For pages and posts, most agents have us handle edits so the site stays fast and consistent. If you want to publish yourself, we can add a content editor for blog posts and market updates; we scope that on the call.
Do I own the site?
Yes — the code, the content, and the domain. Many real estate website platforms rent you a site on a subscription, and if you leave, the site stays with them. Ours is yours. The IDX data license is between you, your MLS, and the data provider, and it transfers with you if you ever change who manages the site.
I already have a site. Will I lose my rankings if I switch?
Not if the migration is done right. We archive the old site, map every URL to its new home or redirect it precisely, and verify with a script that nothing is orphaned. Our last major migration moved roughly 40 pages with zero lost rankings.
Tell us your market. We'll show you what your site should do in it.
A free strategy call: your competitors' sites, what your MLS allows, and an itemised quote — before you commit to anything.