A contractor's search problem isn't getting found for 'contractor'. It's getting found for the kitchen remodel in Folsom or the ADU in Elk Grove, by the homeowner who has already decided to spend the money. We build the pages, the profile and the project proof that win those searches, one project type and one city at a time.
What's usually broken for contractors
You get calls for $400 handyman jobs and almost none for the $90,000 remodels you actually want.
Your best work lives on your phone's camera roll, not on a page Google can find.
Homeowners collect three bids, and the one with visible finished projects in their city wins.
Angi and Houzz sell the same lead to several other contractors, and you're competing on price before you've met anyone.
The contractor lead system
A page for every project type you want more of
Kitchen remodels, bathroom remodels, room additions, ADUs, decks, tenant improvements. Each is a different buyer with a different budget, so each gets its own page that explains scope, timeline and what moves the price. Pages built that way rank for the job and pre-qualify the caller.
Finished projects, published where buyers look
Every completed job becomes proof: photos, the city, the scope and what made it tricky, posted to your site and your Google Business Profile. Our JobPins software turns each finished job into a geotagged proof pin on your website, with the photos, city and service attached, so the portfolio grows without anyone sitting down to write it.
City pages for the areas you'll actually drive to
Homeowners search with the city name. If you take work in Roseville, Folsom and El Dorado Hills, each gets a page with projects from that city, not one 'service areas' list Google ignores.
A Google profile that reads like a builder, not a handyman
Primary and secondary categories set to the work you want, every service listed and explained on the site, your license number visible, and reviews that name the project. That's how the profile starts surfacing for 'remodeling contractor near me' and stops surfacing for small fix-it calls.
Every inquiry answered and followed up
Remodel leads go cold in days. An AI receptionist answers every call and form, captures the project details and budget range, and books the walkthrough, then follow-up keeps the bid alive until they sign.
Page 1 of Google in 30 days, map pack #2 within 60
No website and no domain history when we started, in a market full of established builders. We built the site with a page for every service, targeted the searches their customers actually make, and had it on page 1 in 30 days and in the map pack at #2 within 60.
Read the case study →Contractors ask us
How much does SEO for contractors cost?
Most single-location contractors invest $1,500–$3,500 a month, depending on how many project types and cities you want to rank for. A remodeler chasing three project types in two cities needs far less than a builder covering a whole county. We price it to your market on the first call.
How long does contractor SEO take?
Google Business Profile and map-pack gains usually show in 30–60 days. Organic rankings for project + city terms like 'kitchen remodel Folsom' take 3–6 months. The Anchorage company above went from no website to page 1 in 30 days, but we set expectations by your market, not our best case.
Do you work with commercial contractors?
Yes. Commercial work is fewer searches with bigger tickets: tenant improvements, build-outs, facility maintenance. The pages are written for property managers and owners rather than homeowners, and the proof leans on project scope and timelines.
Should I stop buying leads from Angi or Houzz?
Not on day one. Those leads are shared and price-shopped, but they're real. The goal is to make your own pages and profile produce enough of the right inquiries that the paid lead sites become optional.
Do I need to show my license number?
In California, yes. The CSLB requires your license number on advertising, and it's also a trust signal for homeowners and search engines. We put it on the site, the profile and the listings, and keep it identical everywhere.
SEO for Contractors near you
Sierra Exclusive is a Sacramento-based agency working with general contractors, remodelers and builders across Northern California (Sacramento, Roseville, Folsom, Elk Grove, El Dorado Hills) and nationally. If you're searching for contractor SEO near you, we're local, we know the Sacramento remodeling market, and the proof above is checkable.
Let's look at your contractor market.
A free strategy call: who's ranking in your cities, why, and what it would honestly take to beat them.