Service-Area Business
#1 for the main keyword in five cities, online orders doubled, and paid ads cut from $50k to $20k a month — over two years.
#1 in 5 cities · 2× orders · $50k → $20k/mo ads
The challenge
A Sacramento service-area business buying most of its growth with paid ads — $50,000 a month — in a market where the organic results and map pack were owned by competitors. Every new order cost money, and the cost kept climbing.
What we did
- A page for every city in the service area, each built to rank on its own for the main keyword — not one catch-all 'areas we serve' page.
- Google Business Profile and review engine run as a campaign, so the map pack followed the organic rankings.
- Shifted budget out of paid search month by month as organic took over the same searches, measured on orders — not clicks.
The outcome
The business holds the #1 position for its main keyword in five cities in and around its location. Online orders doubled, and paid ad spend came down from $50,000 a month to $20,000 a month over two years — a 60% cut — with more orders coming in than when the spend was at its peak.
Ready to see what's possible?
Book a free strategy call. We'll look at your market, your competitors, and tell you honestly what it would take.